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Consulting
& Advisory

Through her boutique consultancy ALTAS ALTER, Jing Zhang delivers tailored, actionable intelligence and strategic solutions to help companies navigate fast-evolving, competitive markets. Guiding global brands and investors through the complexities of China and Asia’s luxury, fashion, culture and retail sectors— we offer expertise from consumer and cultural insights to branding and retail strategy.

Leveraging a global expert network, sharp trend and consumer analysis, and Jing’s 18-year media career—underpinned by academic training in Psychology and Anthropology (UCL) - we provide strategies that fuel brand growth and resilience in shifting cultural and commercial landscapes. 

ALTAS ALTER

ALTAS ALTER bridges cultural divides, equipping brands to thrive amid rapid change.

Our Services

  • Strategic Consulting

    Long-term advisory partnerships as well as focused, high-impact insight sessions on specific brands and markets.

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  • Industry Intelligence

    In-depth white papers and reports addressing critical topics and agendas in the luxury and retail industries.

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  • C-Suite Workshops

    Bespoke roundtables and workshops designed for executive teams, offering deep dives into the Chinese and Asian consumer landscape and luxury market strategies.

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  • Expert Network Access

    A curated portfolio of external market specialists available for targeted projects and unique challenges.

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