About jing

Jing Zhang is a bilingual journalist, editor, and consultant with 18 years expertise in fashion, luxury, culture, travel and the Asia and Chinese markets. In 2025, she founded Luxe/Detour, a new travel magazine.

Jing was Global Editor-in-Chief of Jing Daily, Fashion Editor at the South China Morning Post, Editor-at-Large and Style Director at Prestige Hong Kong, Managing Editor at West East Magazine, Asia Correspondent at Nowfashion.com and Harrods Magazine.

Under her consultancy company ATLAS ALTER Jing works with leading brands and institutions on consumer insights, cross-cultural strategies, and retail innovation, as trusted authority on the luxury, fashion, retail and consumer landscape. She’s also an experienced moderator and public speaker

Jing has lived in London, Hong Kong, Shanghai, Beijing, Porto, Budapest and Manchester.