Journalist,
editor and
consultant
As a journalist and editor, I specialize in the luxury, fashion, retail industries, Asian and Chinese markets with additional expertise in arts, technology, travel. Through my company, ATLAS ALTER, I consult with companies offering strategic guidance on Asian consumers, and their dynamic growth and commercial transformation.
Editing
As Global Editor-in-Chief of Jing Daily, Jing Zhang positioned the publication as the key authority on China’s business of luxury, fashion, beauty, retail, brands, consumer and digital with offshoots in AI and Web3 tech coverage.
During her 7 year stint as Fashion Editor of the South China Morning Post, Jing oversaw all fashion content in the daily newspaper, the weekend Post Magazine, and for several years, the monthly glossy Style Magazine. She also had tenures as Editor-at-Large at Prestige Hong Kong and also Managing Editor at West East Magazine, where she enjoyed pushing creative and editorial boundaries.
Journalism
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![Blurry pedestrians and vehicles on a busy city street with historic architecture in the background.]()
Business And Consumer
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![Group of male models backstage at a fashion show, wearing stylish coats.]()
Fashion
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![Modern architectural complex with red walls, elevated walkways, courtyard with trees and a reflecting pool.]()
Art & Design
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![People working inside a brightly lit food stall with Chinese decorations and signage.]()
On China
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![Rooftop infinity pool with city skyline view, surrounded by lounge chairs and greenery, at sunset.]()
Travel
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![Smartphone displaying TikTok logo on screen, resting on a wooden surface.]()
Culture, Life And Tech
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![Woman wearing pleated red fabric covering her head and shoulders, with a focus on her lips and eye.]()
Interview Profiles
Consultancy
& Advisory
Under her company ATLAS ALTER, Jing Zhang is a leading consultant, guiding global brands and investors through the intricacies of the Chinese and Asian luxury, retail and fashion markets. Her expertise lies in cross-cultural branding, retail strategy, and decoding the complex demands of Asian and Chinese consumers and ecosystems.
She provides long term strategic advisory / consulting, intense hourly insight sessions on specific brands / markets and reports, as well as C-suite round tables, campaign writing and white papers.
Speaking
A sought-after speaker, panelist, and moderator, bringing 18 years of expertise in luxury, fashion, consumer and cross-cultural strategy to global stages.
Hosted/moderated VIP talks with:
Victoria Beckham, Christian Louboutin, Thom Browne, Sabaysachi Mukherjee and Renzo Rosso, Shanghai Fashion Week, Fashion Asia, Pacific Place x V&A, Le Book, Walpole.
